MY COMPANY SCOPE
I specialize in calculating the effect of GRP on sales. I have developed software GRPtracker for effective management of key sales factors. The GRPtracker tool includes automatic econometric model scaling which adapts to a dynamic business environment. Econometric model allows the investor to predict future sales and maximize revenue given a limited advertising budget. The GRPtracker is designed for financial directors who verify the effectiveness of GRP investments, or for media planners responsible for keeping brand awareness at desired levels.
WHAT CAN I DO FOR YOU?
- Friendly econometric models easy to use with the MS Excel interface
- Optimize your GRP investment pattern with regard to daypart, weekday, month, TV channels, spots copy
- Independent objective analysis of the activity of your media planners and marketers
- Free diagnosis of your sales and advertising data
- I can train your media planners in the field of marketing response models
MODEL UNIQUE FEATURES
- Nonlinear and predictive
- S-curve advertising functions for each media
- Cross advertising effect estimation
- List of interpretable parameters
- Macroeconomic factors are included in the model
EXPERIENCE
- Branches:
direct shops sales, insurance polices sales, loan sales, credit card sales, car sales, telecommunication, internet and premium TV sales, food products sales, yoghurt market sales, pharmaceutical sales, press and magazine sales and many more! - Media agencies:
I cooperate with different media agencies in different countries which want to provide their clients with objective independent analysis of their work. - Counties:
I live in Poland but I work internationally. I have developed econometric models for companies in Poland, USA, UK, Germany, France, Italy, and a few African countries.